These examples are a small graphics portfolio showing a few past projects that exhibit different identity styles. Each sample is a scan of a business card showing the actual printed results. The “business card” as a graphics portfolio may seem unusual, but as a project that utilizes type styles, logo, and color schemes, it combines elements used to express identity that cross over into all other print and web collateral. The business card should not be overlooked or under-rated, everything about it says “this is who I am” to new and prospective clients.
Studio II was an Advertising & Promotions company in Salt Lake City, it was an LLC of Spainhower & Associates Inc. This design features a logo which I created as part of a rebranding effort when Studio II grew from a typesetting and graphic design company into a full service agency. This particular set of collateral featured a metallic gold and dark blue ink combination printed on recycled paper.
SpectraMax was a color separation service offering pre-press film and proofing for the printing industry in Salt Lake City, it was an LLC of Spainhower & Associates Inc. This design features a logo which I created to show elements of a color separation service – the bullseye is derived from the registration mark used to align films and plates using the CMYK gamut. This is printed with Cyan, Magenta, Yellow, and Black Ink.
Outdoorsman was a start-up internet company featuring specialized directory services for outdoor related interest categories in Orem, It was a dba of E-3 Vertical. This design features a logo I created featuring elements from a world map and an evergreen tree synthesizing them to the environmental concept of the outdoors. This is printed in two colors using Green and Black Ink.
Web Outdoors was a start-up internet company featuring distribution, fulfillment, commerce and design services for the outdoor retail market, it was a dba of E-3 Vertical. This design features a logo I created to feature Three colors, Two Blues and Yellow. It was printed on a digital printer using CMYK equivalents with toner/fixer. This is a good work-around for savings.